For the market

Providing world-class, unique and highly innovative products and services with international quality and local identity. In addition to the superior quality of service, each product - service contains cultural messages, in order to meet customers' demand.


For shareholders and partners

Promoting the spirit of cooperation and development; commitment to become the

"Best Companion"; always increase attractive and sustainable investment value.


For employees

Building a professional, dynamic, creative and humane working environment; Facilitating high income and fair development opportunities for all employees.


For the society

Balancing corporate benefits with social benefits; actively contributing to community-based activities, showing a sense of civic responsibility and national pride.

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